HOA LIBRARY

Not your usual drug driving ad

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Despite shaky evidence, advertisements around drug and alcohol use, and its impact on health and safety, tend to use scare and shock tactics.

Here is a new ad from New Zealand, whilst it seems quite light hearted it still leaves an impression. 


Video sourced from MaoriTelevision’s YouTube Channel 2013 http://youtu.be/P8KAaf45g5U

Hopefully, we’ll see a good evaluation of this ad campaign and its impact to add to the research of what is effective in prompting behaviour change.

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Author: healthyoptionslibrary

Library for HOA (Australian College of Community Services, Drug ARM Australasia and Mental Health Association Qld

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